In Benzak Denim Developers latest look book, they demonstrate their dedication to creating products that follow lifestyle instead of fashion.

BDD, Benzak Denim Developers are, well, denim developers. It’s kinda in the name. And over the 5 years since the brands founding, Benzak has developed the shit outta a whole bunch of dope denim. Their denim range covers all the bases you could want, from slim to straight, from jeans packed with geeked out die-hard denimhead details made in Japan to paired down, perfectly executed jeans made in Europe. In the line-up, there really is a pair of jeans to suit everyone’s denim desires.

Common thread

The thread that runs through the whole denim line is a dedication to craftsmanship and enthusiasm for essential quality. Naturally, over the years they have slowly but surely introduced other pieces to the collection that are not denim. But still, hold true to the core of the brand’s values.

The most complete collection to date

Their latest collection for spring-summer 2020 represents the most complete collection from the brand to date. What we love about it is that all the pieces work seamlessly together. Yes, this is a denim brand. But also more than that. There is an intrinsic understanding of a lifestyle and what this lifestyle could and maybe should look like.

Their SS20 lookbook, or as they more accurately put it, Style Book conveys this aesthetic without distracting from the clothing. It gives you a glimpse into the lifestyle but leaves much open to interpretation and imagination.

It just works

The whole thing just works together so very well. It does what any good look book needs to do. It shows us how the pieces could look together. It gives us a slight sense of aspiration but also gives us the feeling that each individual piece would sit well in our existing wardrobe.

The pieces are slowly but surely dropping. Have a good dive into the lookbook the head over to the Benzak website to delve into the details.