“A statement in men’s fashion and lifestyle”

Hero Image. A Mitrich paddleboard close up of the wood and details showing the whole board.

The most beautiful paddleboards we’ve ever seen

Fuck That’s Cool: KAPITAL’s SS20 "FLARE STAR" Catalog Shot by Eric Kvatek

Fuck That's Cool, Apparel, Menswear

Fuck That’s Cool: KAPITAL’s SS20 “FLARE STAR” Catalogue Shot by Eric Kvatek

Levi’s Vintage Clothing 1966 all-Japanese 501 jeans Red Tab in Japanese

Apparel, Menswear

Levi’s are – turning Japanese, they’re turning Japanese, I really think so…

The linen patch hero image from the Levi’s 201 denim jeans found in a renovation of a home in the coastal logging town Fort Bragg, USA

Levi’s 201: The Budget Brother of the Famous 501 Jeans

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These might just be the most beautiful tools in the world.

Hero image of the denim jeans and denim jacket from Edwin taken from the Edwin made in Japan lookbook for Spring Summer 2020

Apparel, Menswear

Edwin Drops Their Made in Japan Collection

Denim jeans from the Palace times Evisu Collaboration shown from the back

Fuck That's Cool, Menswear

Evisu x Palace Collab – Fuck that’s Cool… and Weird.

Tenue. Fonda Midway denim jacket Hero Shot

Fuck That's Cool, Apparel, Menswear

Fuck that’s cool: Tenue. Fonda Midway Denim Jacket.

Levi’s Vintage Clothing spring summer 2020 lookbook. The completed soapbox racer. A giant pencil on wheels. Hero Image

Apparel, Menswear

Levi’s Vintage Clothing Drops Their Spring Summer 2020 Collection

Calee Double jacquard Type II denim jacket Front Hero

Fuck That's Cool, Apparel, Menswear

Fuck that’s cool: Calee Type II Double jacquard denim jacket.